You’ll often see Context Travel at the top of our best-seller lists in our publisher newsletter. The tour company is one of our biggest publishers, with 90 self-guided tours across 17 countries – at the time of writing – and an average of 4.5 stars.
Context Travel’s success is built on a network of 300 academic experts – 80% of whom hold Master’s or PhD degrees – delivering high-end customer experiences. When they explored offering audio guides, they faced a key question: could they create self-guided tours that maintain their standards while scaling quickly to meet demand?
In our latest blog post, we dig deeper into how they partnered with VoiceMap to solve this challenge. We discuss how they used their VoiceMap tours to reach new customers, diversify their offerings to handle peak season demand, increase flexibility for travellers, and convert website traffic by offering affordable audio tours alongside their premium guided experiences.
The results speak for themselves: users have spent over 20,000 hours listening to these tours, with top performers including Rome’s Colosseum and the Acropolis of Athens.
While you’re on our blog, browse some of our other case studies of publisher success, like this one about how Annie Sargent has used her podcast audience to boost her audio tours and this one about how Tom Darbyshire went from working on his own whitelabel app to becoming one of VoiceMap’s most beloved publishers.