We’ve launched an affiliate network using Awin. This helps expand our brand presence, promote your tours and opens up a new revenue stream. We need your help to find great partners in the cities your tours are based in.
What is an affiliate?
An affiliate is someone who promotes a product, service or experience in exchange for a commission. In terms of VoiceMap, affiliates would earn commission on tour purchases that are generated through their promotional content. We use special links that allow us to track when someone buys a tour using a link from an affiliate.
The links have a 30-day attribution period which means that the sale doesn’t have to occur right away. Sites like Barcelona.com are filled with affiliate links. Look at this page showing hotel listings, for example. Each listing takes you to Booking.com. The URL has a special code at the end which allows any bookings made to be tracked back to Barcelona.com.
How can you help?
As local experts, you know your destinations better than anyone. Who are the influential voices, popular bloggers, or trusted local websites in your city?
Here are some examples of the types of affiliate partners we’re looking for
Travel and history bloggers. These could be writers who create destination guides, travel content, or provide historical insight into a destination.
Local lifestyle websites. City guides are one example, as are “what’s on” sites and local magazines.
Tourism boards and visitor centres. Official destination marketing organizations are well positioned to refer visitors to your tour, but generally need a local publisher to explain the product to them.
Nano and micro-influencers. These are social media creators with engaged local followings of between 1,000 and 50,000.
Hotels and accommodation providers. Properties with websites and a concierge desk that are already recommending local activities to guests.
Expat community groups and websites.
Please comment below with links to their websites or social media pages so we can get in contact with them. Your recommendations will help us build meaningful partnerships that benefit the entire VoiceMap community, and get more of our tours in front of more travellers!
Hello Alicia,
For the Nordic countries there are a lot of travel bloggers that are united in NordicTB (https://nordictb.com/) and I guess it would be a nice gateway to find bloggers to promote different VoiceMap destinations in the Nordic Region.
Hi Lars, this is a great list you put together! Thanks for sharing it. Do you have any connections or contacts with any of these? If so, an introduction could help convert them into affiliates.
Hi Jo, Thanks for putting this together and sharing it. Do you have any connections or contacts with any of these? If so, an introduction could help convert them into affiliates.
Hi,
Regarding my tours in Iceland, I have had contact with Jórunn Sigurdarðottir (“Siggadottir”), and she has also got codes from me for testing of the tours.
On my other tours, I have persons that I know in the tourist offices, but not at that level.
This is an incredibly interesting topic because below are the guys that I am constantly battling with in search results with my own sites.
Recent changes with search engines using ai summaries and ai snippets have hit me and many of the guys below quite hard… I am sure that they would welcome another income stream from VoiceMap!
Options for my home city of Derry/Londonderry.
Local Tourist Offices are run by Visit Derry - website is www.visitderry.com
Regional Tourist Offices - Tourism NI - www.tourismni.com
National Tourist Offices - Tourism Ireland - www.tourismireland.com
Hi Clive, thanks for sending this list through. Many of them are general travel bloggers and not destination-specific. If you know any bloggers who have a blog similar to your Ronda blog, they might be more willing to work with us. We’ll still reach out to the ones you mentioned but if you can make an introduction to any, that could be helpful
Hi @alicia You’re right—most of the bloggers I shared are general travel writers, not destination-specific. Interestingly, even though my site, Ronda Today, is entirely focused on the city, Google often favors these broader travel blogs when ranking content. This usually comes down to factors like domain authority, backlink profiles, and how well their content matches search intent. Many of them have strong technical SEO, fast-loading sites, and a good user experience, all of which Google rewards. They also tend to weave in personal stories, original photography, and firsthand experiences, which support Google’s emphasis on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). Even a single, well-crafted page from a generalist site can outrank niche content if it checks all those boxes.
For Iceland and Reykjavik, I’d recommend few influencers that have quite some followers and also very active and known in the tourism community. Although they are still small enough that it is easy to reach out and that I know personally too.
