Hello everyone,
I would like to know if there is an “average rate” regarding the number of posted reviews per sale of our VoiceMap tours ? I don’t know if the VoiceMap’s team has this statistic information in hand, or if we could have the testimonies of other publishers ?
Regarding the tour I published at the beginning of the year, so far I have just under forty sales for only 3 to 4 reviews. So my rate is about 10% of my sales have got a review. I would like to know if this is the average or if I could expect more ? The fact is I think my tour would be even more attractive with more reviews (positive of course), otherwise, people could think there are only reviews from friends.
Thanks,
Best,
Elodie
Hi Elodie,
I don’t think there is a concrete answer to your question, but it varies from tour to tour. I have produced 3-4 tours annually for VoiceMap for almost 10 years, and I see that mine vary from about 10% to 35% reviews (most in excess of 20%).
My opinion is that a lot depends on how you market the tour. I have some destinations where sales are largely done via TripAdvisor, and then I get few reviews in the app. And, conversely…the last tour I published (in May 2026) I have so far marketed via local tourist office, their websites and through social media, with a link directly to the VoiceMap app through a QR code. There it is currently at 35% reviews in the app (NB! only about 30 tours sold so far).
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