Hi @annette, thanks for bringing this up! You’re absolutely right that Context Travel operates differently as a larger agency who have already produced 85 VoiceMap tours. They are unique compared to the rest of the publishers on these lists though. Other than the institutions like Official London Theatre and The Apartheid Museum, who offer free tours, most publishers on the lists are smaller producers, who work independently.
I always enjoy sharing this list for exactly that reason, to see publishers with 3, 4, or 6 tours consistently make this list “alongside” publishers who are busy creating their 22nd, 24th, and 25th tours.
We’re often asked about the ingredients for the perfect tour, and looking at this list, it really comes down to three main elements: good storytelling, great destinations, and effective promotion. Ideally, you want all three working together.
I’d be keen to hear your suggestions! What kind of metrics or categories would be most helpful for you and other publishers? In the weekly top tours spotlight, for example, we’re now adding the tour price and duration as well to give you a better idea of tour prices.