VoiceMap's Most Wanted: March 2025

Publishing VoiceMap Tours VoiceMap's Most Wanted
1

Here’s our list of the most sought-after destinations for VoiceMap tours.

Our Key Destinations Royalty Program now includes destinations in the US, Canada, and Mexico. We’ve also extended the timeline, so if you publish a tour in any of these destinations by May 31, you’ll earn 100% royalties until the end of August.

You’ll also get marketing worth $200, including a free Viator listing, a boosted Instagram Reel, and Google Things to Do ads. You can read more about this promotion on our blog.

Since our last update, we’ve published seven tours on our key destinations list in Ypres, Svolvær, Faro, Ålesund, Arcachon, Norwich, and Caernarfon. We published tours in Herculaneum and Mykonos which both made repeat appearances on our most-wanted list. And unlocked exciting new destinations like Saint Croix, Ocala, Florida, Taranto, Beverley, and Carlsville, Wisconsin.

Do you have an idea for a tour in one of these destinations? Fill in this short form and get started here.

Key Destinations in North America

Canada Mexico United States
Banff, Alberta Cabo San Lucas, Los Cabos Niagara Falls, New York
Calgary, Alberta Playa del Carmen, Riviera Maya & the Yucatan Sedona, Arizona
Halifax, Nova Scotia Guadalajara, Jalisco Juneau, Alaska
Vancouver Island, British Columbia Oaxaca City, Oaxaca Phoenix, Arizona
Whistler, British Columbia Cozumel, Riviera Maya & the Yucatan Scottsdale, Arizona
Jasper, Alberta San Miguel de Allende, Guanajuato Clearwater, Florida
St John’s, Newfoundland & Labrador San Jose del Cabo, Los Cabos Fort Lauderdale, Florida
Kelowna & Okanagan Valley, British Columbia Ensenada, Baja California Page, Arizona
Squamish, British Columbia Merida, Riviera Maya & the Yucatan Ketchikan, Alaska
Canmore, Alberta Monterrey, Mexico Fairbanks, Alaska
Saint John, New Brunswick Ciudad Valles, San Luis Potosí Grand Canyon National Park, Arizona
Hopewell Cape, New Brunswick Mazatlan, Sinaloa Cocoa Beach, Florida
Cape Breton Island, Nova Scotia La Paz, Baja California Sur Buena Vista, Colorado
Kingston, Ontario Isla Holbox, Riviera Maya & the Yucatan Napa & Sonoma, California
Huatulco, Oaxaca Fort Myers, Florida
Pacific Coast, Mexico Destin, Florida
Acapulco, Guerrero Denali National Park, Alaska
Guanajuato City, Guanajuato Daytona Beach, Florida
Sayulita, Nayarit Orange Beach, Alabama
Bucerias, Nayarit Cañon City, Colorado
Valladolid, Riviera Maya & the Yucatan Durango, Colorado
Zihuatanejo, Guerrero Flagstaff, Arizona
Mismaloya, Jalisco Temecula, California
San Luis Potosi City, San Luis Potosí Anaheim & Buena Park, California
Loreto, Baja California Sur Santa Monica, California
Tijuana, Baja California Newport Beach, California
Chichen Itza, Riviera Maya & the Yucatan Dana Point, California
Puerto Escondido, Oaxaca Breckenridge, Colorado
Morelia, Central Mexico Carlsbad, California
Estes Park, Colorado

Key Destinations in Europe

Austria Belgium Croatia Cyprus France Germany Greece Iceland Ireland Italy Netherlands Norway Poland Portugal Romania Spain Switzerland Turkey UK
Innsbruck Ypres Makarska Protaras Lyon Berchtesgaden Corinth Vik Waterford Palermo Leeuwarden Ålesund Oswiecim Faro Timisoara Toledo Lugano Kusadasi Birmingham
Graz Mechelen Rovinj Limassol Bayeux Wurzburg Milos Akureyri Ennis Matera Haarlem Andalsnes Torun Albufeira Cluj-Napoca Marbella Interlaken Goreme Newcastle-upon-Tyne
Linz Porec Larnaca Giverny Trier Olympia Skaftafell Cobh Sorrento Eindhoven Stavanger Szczecin Cascais Sibiu Girona Montreux Alanya Stirling
Hallstatt Korcula Kyrenia Bergerac Mainz Thessaloniki Hofn Limerick Bari Groningen Alta Lublin Almada Brasov Caceres Chur Bodrum Southampton
Bregenz Beaulieu-sur-Mer Dortmund Paros Reykjanes Killarney Tropea Leiden Skjolden Covilha Sighisoara Benidorm Zermatt Antalya Norwich
Honfleur Bamberg Rhodes Djupivogur Westport Catania Alkmaar Svolvaer Horta Tulcea Sarria Marmaris Portsmouth
Lourdes Stuttgart Katakolo Sligo Livorno Dordrecht Iasi Santander Side Middlesbrough
Cognac Hannover Kalamata Shannon Amalfi Middelburg Oradea Almeria Izmir Sheffield
Arras Garmisch-Partenkirchen Delphi Donegal Manarola Arnhem Arad Figueres Ankara Weymouth
Perpignan Koblenz Spetses Clifden Assisi Nijmegen Miercurea-Ciuc Benahavis Erzurum Oban
Nancy Lindau Syros Trieste Zaandam Constanta Vigo Pamukkale Salisbury
Montpellier Mannheim Pyrgos Cagliari Hoorn Pamplona Canakkale Plymouth
Lille Karlsruhe Symi Trapani Carmona Kars Aviemore
Avignon Rothenburg Ios Brindisi Antequera Cesme Newquay
Rouen Passau Ioannina Perugia Oviedo Gaziantep Dover
Biarritz Loutraki Agrigento Gijon Aberfeldy
Brest Tinos Messina Burgos Caernarfon
Annecy Olbia Algeciras Poole
Castellane Portofino Leon Kendal
Grenoble Salerno Murcia Blackpool
Rennes Capri Torrevieja Betws-y-Coed
Antibes Gaeta Santiago de Compostela Kirkwall
Caen Bolzano Leicester
Cogolin Vicenza Peterborough
Toulon Brescia Lerwick
Nantes Maranello
Fontainebleau Burano
Auxerre Syracuse
Bayonne Ragusa
Chamonix Sanremo
St-Tropez Pesaro
Saint-Remy-de-Provence Arezzo
Angers Ferrara
Amiens Orvieto
Menton Ancona
Villefranche-sur-Mer Vieste
Aigues-Mortes Montepulciano
Grasse Asti
Saint-Emilion Pavia
Marignane Sperlonga
Cassis Treviso
Arcachon
Blois
Chambery

We’ll publish the next list of destinations on April 4th. If you’d like a reminder, tap on Bookmark below to save this post and receive updates. Just make sure you’re signed into the forum first. (You can sign in with your VoiceMap account.)

2

Lourdes and Perpignan, eh? I would have never guessed! Can you share how many searches there were for Lourdes and Perpignan?

3

Bergerac is even closer to me…

4

Hi Annie,

We don’t have specific search data for these destinations, unfortunately. Since launching the Key Destinations Royalty Program, we’ve been putting this list together a little differently. Instead of just looking at app searches, we now focus on the most popular destinations on major OTAs where we don’t have tours yet. This helps us spot new opportunities beyond what VoiceMap listeners are already searching for.

That said, I still include a couple of the top app searches each month – most of which end up on the key destinations list anyway. As for choosing between Lourdes, Perpignan, or Bergerac, that really depends on your local insights. You know the area best, and if you think there’s enough to tell a great story and create an engaging tour, it could be a fantastic opportunity.

1 Like
5

To add to what Helene has already said @annie.sargent, we collected a ton of data and filtered it to look at tours in adjacent categories to VoiceMap – so walking tours, private tours, bus tours, etc. Then we sorted it by proxies for demand, like reviews. that’s how we got to the final list you see here.

Tours in smaller destinations often do extremely well, partly because there often isn’t a regular guided tour. There’s also just less competition in general and we’ll be one of the few search results for things to do in these places. Then once we pick up a new customer in a smaller destination, there’s a good chance we keep them in Paris or Rome or Barcelona, etc.

To give you an example, we sell almost as many tours in Carmel-by the-Sea and San Francisco. This has tilted a little in San Francisco’s favour recently, but it’s a clear pattern we’ve seen globally.

They can be a little more reliant on OTA distribution, but this also means they start selling through OTA’s very quickly. And where we’ve lost OTA distribution for these tours, the drop off hasn’t been nearly as severe as you might expect.

I think Lourdes would be a good place to start. But @helene is right. It really depends on you.

2 Likes
6

Thank you, I should really try one of those and see how it does!

1 Like
7

Good to know, thank you!