Indoor Tours: 100% Royalties Offer

Publishing VoiceMap Tours
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Publish an indoor tour at a free attraction by 31 August, and earn 100% royalties until the end of October. You’ll also get marketing support, including a free Viator listing and Google Things to Do ads for your tour.

Why indoor tours now?

We’re making this offer because only 2% of VoiceMap publishers currently have indoor tours (34 out of 1,648 tours). With the high number of visitors at indoor attractions, we see significant untapped potential for publishers to expand their tour offering through indoor tours.

While we’ve built our reputation on exceptional outdoor tours, our growing community of loyal users now prioritises VoiceMap experiences when traveling, creating the perfect opportunity to expand indoors.

Indoor tours provide access to premier attractions like museums, galleries, and historic buildings throughout the year. They also enable you to create carefully curated experiences with optional add-ons for listeners who want to learn more, enhancing their appreciation of these cultural and historic destinations.

How to qualify

  • Create a tour using our indoor tour player at a free attraction
  • Complete this short form, providing your tour’s location and the email address linked to your VoiceMap account
  • Publish your tour by August 31, 2025

What you’ll receive

  • Royalties of 100% instead of the standard 50% or 65% until November 30, 2025. If you publish earlier than August 31, you’ll earn 100% for that period too.
  • Marketing support including:
    • A free Viator listing (Tripadvisor’s travel marketplace)
    • Google Things to Do advertisements that appear in searches and on Google Maps

Top attractions to consider

You can participate with any free indoor attraction that has enough content for a standalone tour.
We’ve selected top attractions in the US and Europe based on popularity data and visitor numbers. Your tour doesn’t have to be in one of these attractions but this is a good place to start.

USA

  • National Portrait Gallery (Washington, D.C.)
  • National Museum of African American History and Culture (Washington, D.C.)
  • The Smithsonian (Washington, D.C.)
  • National Air and Space Museum (Washington, D.C.)
  • Palace of Fine Arts (San Francisco)
  • National Archives Museum (Washington, D.C.)
  • Civic Center (San Francisco)
  • National Gallery of Art (Washington, D.C.)
  • National Museum of the American Indian (Washington, D.C.)
  • United States Holocaust Memorial Museum (Washington, D.C.)
  • Supreme Court of the United States (Washington, D.C.)
  • Miracle Mile Shops at Planet Hollywood (Las Vegas)
  • National Museum of American History (Washington, D.C.)
  • Library of Congress (Washington, D.C.)
  • Fort Mason (San Francisco)

Europe

  • British Museum (London, United Kingdom)
  • Liverpool Cathedral (Liverpool, United Kingdom)
  • St Peter’s Church (Riga, Latvia)
  • Hundertwasser House (Vienna, Austria)
  • Diocletian’s Palace (Split, Croatia)
  • Votive Church (Vienna, Austria)
  • Madonna dell’Orto Church (Venice, Italy)
  • Basilica of Macarena (Seville, Spain)
  • Siena Historic Center (Siena, Italy)
  • Gates of Diocletian’s Palace (Split, Croatia)
  • Historic Center of Vienna (Vienna, Austria)
  • Market Hall (Rotterdam, Netherlands)
  • Strasbourg Cathedral of Notre Dame (Strasbourg, France)
  • St. Mark’s Church (Zagreb, Croatia)

Questions about creating indoor tours or participating in the 100% royalty program? Comment below or read more about how to create an indoor tour on our documentation.

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Hello Helene, is there a link yet to the recent webinar? I have an idea for a tour but couldn’t make the online tutorial. Many thanks, Amanda

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Hi Amanda, thanks for checking in on this. I’ll share it next week, we’re just busy finalising a post on the highlights and insights to go along with it.

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Hello Helene, I completed the form a few weeks ago. But since the chosen indoor attraction is not on your list, I presume I will have to wait for approval. If so, how long does it take? Thank you!

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Hi Julia, yes, we’ve received your submission, thank you. No, as we mention above as well, your chosen attraction doesn’t need to be on the list, all we require is that it’s a free attraction to avoid any issues with entry fees. I see you’ve chosen Rila Monastery, this looks like a great option for an indoor tour. If you were waiting for us to get started and you think you might not make the deadline, please let you editor know and we’ll make a plan.

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Thank you! I will start working on it then.

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We’ve now updated the dates for offer on indoor tours. If you publish by 31 August, you’ll receive 100% royalties until end of November.

To give you some more insights into how indoor tours work, here are some of the most frequently asked questions about creating an indoor tour, directly from our blog post.

Q: Do I need permission from the museum or gallery to create a tour?

A: You don’t need any formal permission as VoiceMap tours are digital publications similar to blog posts, Instagram reels, or guidebooks. Working with the institution is helpful but not mandatory unless you’re using their logos or trademarks.

Q: How do you handle changing exhibitions in museums?

A: Indoor tours are actually easier to maintain than outdoor tours since GPS isn’t involved. Options include working directly with institutions for updates, periodic monitoring, responding to user feedback, and modifying individual locations as needed.

Q: There’s an indoor location on my walking tour route, should I add a manual location or create an indoor tour?

A: You do have the option to add a manual location to an outdoor tour. Manual locations are played manually by tapping the play button.

  • Use a manual location when: a) It’s a brief stop during a broader walking tour. b) There are only a few points of interest to cover. c) The content works well with the narrative of your main tour.

  • An indoor tour works best when: a) The space contains enough content for a standalone experience. b) Multiple points of interest exist close together. c) A location is complex enough to benefit from the indoor tour interface.

Q: Can a space be too small for an indoor tour?

A: No. Even small locations with just a few rooms can work well if they have dense content, such as small churches or city halls with significant artwork and history. The key is having enough interesting content to enhance the visitor experience.

Q: Can indoor and outdoor tours be connected?

A: While there isn’t a dedicated in-app connection, the process is straightforward for users since tours are sorted by location. Listeners can easily switch between outdoor and indoor tours by ending their outdoor experience, completing the indoor tour, and then resuming the outdoor tour where they left off.

Q: Would open-air sites like markets work as indoor tours?

A: Yes, areas like markets where directions aren’t crucial and points of interest are close together could work well with the indoor tour interface, even if they’re technically outdoors.